- Google Certified · Performance Marketer · Tracking Specialist
Performance Marketer And tracking expert
Meta Ads · Google Ads · GTM · GA4 · Server Side Tracking Specialist
I’m Alif Bin Murtoza, a performance marketer and full-funnel tracking specialist. I build campaigns that don’t just get clicks — they get tracked, measured, and optimized down to the last conversion. From GTM and GA4 to server-side tracking with Conversion API, I make sure every dollar you spend on ads is accounted for.
Most campaigns don’t fail because of bad ads. They fail because of inaccurate tracking and the wrong strategy. I fix that.
Email Marketing
Social Media Management (SMM)
Search Engine Marketing (SEM)
Google Shopping Ads
Google Merchant Center
Google Tag Manager
Google Analytcs 4
E - commerce Tracking
Lead Generation
Chatbot Marketing
Growth Consultant
Generative AI Marketing
About Me
Alif Bin Murtoza is a performance marketer and tracking expert specializing in full-funnel marketing, from ad creation to conversion measurement. With hands-on experience across Meta Ads, Google Ads, and TikTok Ads, he helps businesses turn ad spend into measurable, trackable revenue.
What sets Alif apart isn’t just running ads, it’s making sure every click, lead, and sale is tracked correctly. He works deep inside Google Tag Manager, GA4, Facebook Pixel, and Conversion API, building server-side tracking systems that survive iOS updates, ad blockers, and third-party cookie loss, the exact problems most marketers still struggle with.
Alif holds 12+ professional certifications, including 8 from Google, 2 from HubSpot, 1 from Stape.io, and 1 from Simplilearn, and is a Google Certified Marketer. Beyond paid ads and tracking, he also works across lead generation and email marketing, giving clients a complete, full-stack approach to growth – not just isolated campaigns.
“Clicks are meaningless if they don't convert. Advertising is just an expense until you track it accurately then, it becomes an investment. “
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- Upwork
- Case Study
WHAT MAKES ME DIFFERENT
I Focus On Data , Not Just Ad Spend
Most marketers focus on clicks and ad spend. I focus on flawless tracking and full-funnel revenue. If you can’t track it, you can’t scale it.
Strategy Built On Data, Not Guesswork
I build campaigns around real search and buyer intent data, not assumptions or generic targeting guesses.
Tracking That Survives Ad Blockers
Server-side tracking via GTM, GA4, and Conversion API means your data survives cookie loss and iOS updates.
Certified Across The Full Stack
12+ certifications from Google, HubSpot, and Stape.io back every strategy with proven, verified expertise.
One Marketer, Every Major Platform
Meta, Google, and TikTok Ads managed under one roof, with consistent strategy across every channel.
Focused On ROI, Not Vanity Metrics
Impressions and reach mean nothing without conversions. I optimize for leads, sales, and real ROI.
MY WORKING STRATEGY
How i works on projects
Budget season shouldn’t just be about defending marketing investment, it is an opportunity to demonstrate a wider business acumen to leadership.
01
Deep Analysis
I audit your website, competitors, and market gaps. Every decision is based on real data no assumptions, no guesswork.
02
Strategy
Before a single ad goes live, I build a data-driven campaign and tracking plan. Skipping this step is why most campaigns burn budget.
03
Execution
Campaigns launched, pixels fired, conversions tracked — all set up with precision across Meta, Google, and beyond.
04
Scaling
Once data confirms what's working, I scale spend and optimize continuously — turning stable results into compounding growth.
ABOUT SERVICES
My Services That Actually Drive Real ROI
From ad setup to server-side tracking, I handle the full funnel — so every campaign is measurable, optimized, and built to convert.
Meta Advertising
Facebook & Instagram campaigns built around precise audience targeting, creative testing, and full conversion tracking.
Google Ads Management
Search, Display, and Performance Max campaigns designed to capture high-intent traffic and drive qualified conversions.
Search Engine Marketing
Strategic SEM campaigns that place your business in front of buyers exactly when they’re ready to purchase now.
Google Shopping Ads
Optimized product feeds and Shopping campaigns that boost visibility, click-through rate, and drive more ecommerce sales.
Pixel & CAPI Setup
Accurate Facebook Pixel and Conversion API setup so your ad data stays reliable, even after iOS privacy updates.
Audit Ads Account
Full account audits to uncover wasted ad spend, targeting issues, and missed opportunities holding your growth back.
Audit GTM Account
Deep GTM audits to fix broken tags, duplicate triggers, and tracking gaps costing you valuable conversion data.
Server Side Tracking
Server-side GTM tracking setup that captures accurate, reliable conversions beyond browser limits and ad blockers.
Tracking & Reporting
Clear GA4 dashboards and detailed reporting that turn raw data into decisions you can confidently act on right away.
Email Automations
Automated email flows that nurture leads, build trust, and turn subscribers into loyal, long-term paying customers.
YouTube Video SEO
Optimized titles, tags, thumbnails, and descriptions that help your videos rank and reach the right target audience.
Ad Review & Optimization
Ongoing campaign reviews and strategic adjustments that keep performance climbing while costs stay firmly under control.
CORE SPECIALISM
My Skills and Expertise
Comprehensive technical audits, Core Web Vitals improvements, and page speed optimisation that directly impact rankings.
- Google Ads
- PPC
- Keyword Targeting
- Google Display Ads
- Google Shopping Ads
- Google AI Max
- Google Search Ads
- Campaign Optimization
- Ad Performance Analysis
- Facebook Marketing
- YouTube Marketing
- Content Analysis
- Instagram Marketing
- Social Media Management
- Chatbot Marketing
- TikTok Marketing
- Social Media Analytics
- Social Media Reporting
- Email Automation
- Email Marketing Strategy
- Lead nurturing
- Email Template Design
- Campaign Management
- Abandoned Cart Emails
- Personalization Email
- Customer Journey
- Mailchimp | Hubspot | Other Tools
- B2B Lead
- Target Audience Research
- LinkedIn Lead Generation
- B2C Lead
- Competitor Research
- Google Maps Lead Generation
- Lead Research
- Lead List Building
- Pipeline Management
- Google Analytics 4 (GA4)
- Ecommerce Conversion Tracking
- TikTok Pixel & Event API
- Local Business Website Tracking
- Google Tag Manager (GTM)
- Purchase Tracking
- Custom Event Tracking
- Domain Verification
- Google Ads Conversion Tracking
- Meta Pixel & Conversion API
- Server-Side Tracking
- Bug Fixing
CLIENTS REVIEW ABOUT ME
What Client Says About Me
SEO is evolving faster than most businesses realise. Google, ChatGPT, Gemini, voice assistants your customers use all of them. Does your business show up?
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“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
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“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
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“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
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“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
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“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
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“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
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“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
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“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
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“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
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“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
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“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
-
“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
-
“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
-
“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
-
“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
-
“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
-
“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
-
“Working with Ajoy completely changed the way we approached our marketing. His tracking setup and performance strategy gave us a much clearer picture of what was actually driving sales. The results were impressive, but what I valued most was his ability to explain everything clearly and strategically.”
Sarah Mitchell Founder, E-commerce Brand
What exactly do you do?
I run and optimize paid ad campaigns — mainly Meta, Google, and TikTok — and make sure the tracking behind them is accurate. So when you spend money on ads, you actually know what’s working and what’s wasted.
How is tracking different from just running ads?
A lot of marketers set up campaigns but ignore tracking, so half the conversions never even get recorded. I set up GTM, GA4, Pixel, and Conversion API properly, so your data reflects what’s actually happening — not a guess.
Why does my ad account need an audit if it's already running?
Because “running” doesn’t mean “working.” I’ve seen accounts burning budget on broken pixels, duplicate conversions, or targeting that’s quietly wasting money. An audit shows exactly where that’s happening before we fix anything.
I already have GA4 and Meta Pixel installed — do I still need this?
Having them installed isn’t the same as having them installed correctly. Most accounts I audit have tracking gaps, missing events, or duplicate data that skews every decision made from that data.
How long before I see results?
Tracking fixes can show clearer data within days. Ad performance improvements usually take 2–4 weeks of testing and optimization to really stabilize — anyone promising overnight results isn’t being honest with you.
Do you only run ads, or do you also handle strategy?
Both. I don’t just launch campaigns — I plan the funnel, set up tracking, run the ads, and keep optimizing based on real conversion data. It’s one connected system, not separate pieces.
What platforms do you work with?
Meta Ads, Google Ads (Search, Display, Shopping, Performance Max), and TikTok Ads — along with GTM, GA4, Facebook Pixel, and server-side Conversion API for tracking.
How do I get started?
Send me your current ad account and website access, and I’ll start with a quick audit to see what’s working, what’s broken, and where the biggest opportunity is — before we touch anything.
Lets discuss your project now
Location
Kushtia, Bangladesh
Email Address
info@alife-mart.com
+880-1770551021